Effective Date: August 25, 2025

Last Updated: August 25, 2025

1. Introduction

This Privacy Policy (“Policy”) describes how SaaS Experts, Inc. (“we,” “us,” “our”), the owner and operator of the SEOGPA brand, collects, uses, and safeguards the personal information you (“you” or “your”) provide when using our SEO performance tracking application, SEO service provider directory, or related services (collectively, the “Platform”).

By using or accessing any SEOGPA services, you agree to the practices described in this Policy. If you do not agree, please discontinue use of our Platform and refrain from providing any personal information.

This Privacy Policy has been drafted to comply with various privacy regulations including the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable laws.

2. Who We Are

Company Name: SaaS Experts, Inc.
Brand: SEOGPA (at https://seogpa.com)
Primary Purpose: We operate an integrated platform consisting of (1) a Software-as-a-Service (SaaS) application for tracking and measuring Search Engine Optimization (SEO) performance using proprietary scoring algorithms, and (2) a comprehensive directory marketplace connecting businesses with qualified SEO service providers.
Data Controller: For the purposes of the GDPR, SaaS Experts, Inc. is the data controller for personal information collected through our Platform.
Data Protection Representative: For individuals in the EU/EEA, our designated EU representative can be contacted at: [email protected]

3. Categories of Data Subjects

This Privacy Policy applies to the following categories of individuals:

Software-as-a-Service (SaaS) Application Users: Individuals who use our SEO tracking and performance measurement tools.
Directory Vendors: SEO agencies, consultants, and service providers who list their services in our directory.
Directory Searchers: Individuals and businesses who browse or search our directory for SEO services.
Review Authors: Individuals who provide reviews, ratings, or testimonials about SEO service providers.
Website Visitors: Individuals who visit seogpa.com or its subdomains.
Support Recipients: Individuals who contact us for technical support or assistance.
External Viewers: Individuals granted read-only access to specific SaaS application projects.
End Users: In limited circumstances, individuals who interact with websites where our tracking tools are implemented.

4. Information We Collect

4.1 Account & Subscription Details

Contact Information: When you create an account or subscribe to our services, we collect your name, email address, billing address, company information, and other details needed to manage your account and subscription.
Payment Information: Payments are processed by third-party providers (e.g., Stripe, PayPal). We do not store complete credit card details on our servers.
User Roles & Permissions: We collect information about user roles (administrator, employee, external viewer) and project access permissions.

4.2 SaaS Application Data

Project Information: Domain names, project settings, keyword lists, priority classifications, and tracking configurations.
SEO Performance Data: Keyword rankings, search positions, performance metrics, and proprietary performance scores and analytics derived from this data.
Integration Data: Data imported from Google Search Console, competitor tracking services, and other authorized SEO tools.
Usage Analytics: Platform usage patterns, feature utilization, and performance optimization data.

4.3 Directory Marketplace Data

Vendor Profile Information: For service providers, we collect business name, description, services offered, pricing information, contact details, specializations, geographic coverage, and company credentials.
Business Verification Data: Email domain verification for directory listing claims and website backlink validation for discount program eligibility.
Search & Browsing Data: Search queries, filters used, pages visited, and directory interaction patterns.
Review & Rating Data: Reviews, ratings, testimonials, and related metadata. Note: Anyone may create directory listings; service providers can claim and authenticate their listings via email domain verification.
Backlink Validation Data: Website URLs and backlink verification information for discount program eligibility.

4.4 Website & Platform Analytics

Technical Information: IP addresses, browser types, device information, operating systems, and pages visited across our platform.
Cookies & Tracking: We use cookies and similar technologies to improve user experience, analyze usage patterns, and provide personalized content. You can control cookie preferences through your browser settings.

4.5 Support & Communications

Help Desk Communications: When you contact support, you may provide information such as account details, screenshots, error logs, or technical configurations.
Marketing Communications: With appropriate consent, we collect email addresses and preferences for newsletters, product updates, and promotional content. You can unsubscribe at any time.

4.6 Limited End-User Data Collection

End-User Privacy: Our SaaS tracking tools are designed primarily for website owners and do not inherently collect or store personal data from end users (website visitors), unless explicitly configured for specific tracking purposes.
Client Responsibility: If you use SEOGPA tools to collect personal data from your website visitors, you are responsible for ensuring compliance with applicable privacy laws and obtaining necessary consents.

4.7 Categories of Personal Information (for California Privacy Rights)

In accordance with the CCPA/CPRA, we collect the following categories of personal information:

Identifiers: Names, email addresses, IP addresses, domain names, business identifiers.
Commercial Information: Services purchased, subscription details, directory listings, transaction history.
Internet Activity: Browser information, website interaction data, search queries, platform usage.
Geolocation Data: General location data based on IP address or business location.
Professional Information: Company name, job title, business services, industry specialization.
Inferences: Derived data about preferences, behaviors, or business characteristics based on platform usage.

5. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your personal data on the following legal bases:

Performance of Contract: Processing necessary to fulfill our contractual obligations, including providing SaaS services, managing directory listings, processing reviews, and delivering customer support.
Legitimate Interests: Processing that serves our legitimate business interests, such as improving our Platform, ensuring security, preventing fraud, analyzing usage patterns, and marketing to existing customers, where these interests are not overridden by your rights and freedoms.
Consent: Processing based on your specific, informed, and unambiguous consent, such as for marketing communications, certain cookies, or optional data sharing features. You have the right to withdraw consent at any time.
Legal Obligation: Processing necessary to comply with applicable laws, regulations, tax requirements, or legal proceedings.

We only collect and process the minimum amount of data necessary for the stated purposes.

6. How We Use Your Information

Platform Operation & Service Delivery

We use your information to provide, maintain, and improve our SaaS application and directory marketplace services.
This includes account management, subscription processing, feature delivery, and platform performance optimization.

SEO Performance Tracking & Analytics

We process SEO data, keyword information, and performance metrics to calculate proprietary performance scores and generate analytics reports.
Integration data from third-party tools is used to enhance tracking accuracy and provide comprehensive SEO insights.

Directory Marketplace Operations

Vendor profile information is used to create directory listings, facilitate search and matching, and enable client-provider connections.
Review and rating data is processed to maintain marketplace integrity and help users make informed decisions.
Search behavior analysis helps improve directory functionality and user experience.

Business Verification & Trust

We verify service provider claims to directory listings through email domain authentication.
Website backlink validation is performed for discount program eligibility through review of publicly available web pages.
We do not share client SEO performance data with vendors; vendor performance scores are displayed only with explicit vendor consent.

Customer Service & Support

Support communications and technical information help us troubleshoot issues, improve our Platform, and provide assistance.

Communication & Marketing

We send service-related communications including account updates, security notices, and platform changes.
Marketing communications are sent only with appropriate consent and include opt-out mechanisms.

Platform Improvement & Analytics

We analyze aggregated and anonymized usage data to improve platform functionality, develop new features, and optimize user experience.
Performance data helps us enhance our scoring algorithms and maintain service quality.

Legal Compliance & Safety

We may process your information to comply with legal obligations, respond to legal claims, prevent fraud, or protect the rights and safety of users and the public.

7. How We Share Your Information

Public Directory Information

Vendor profile information is publicly displayed in our directory marketplace to facilitate client-provider matching.
Reviews and ratings are publicly displayed (with reviewer controls over identifying information) to inform marketplace decisions.
Business verification badges and credentials may be publicly shown to establish provider credibility.

Cross-Platform Integration

Account information and user preferences may be shared between our SaaS application and directory platform to provide integrated user experience.
Vendor performance scores may be displayed on directory profiles only with explicit vendor consent. No client SEO data is shared or made visible to directory vendors.

Service Providers & Partners

We share limited personal information with third parties who perform services on our behalf (payment processors, hosting providers, email services, analytics tools).
These providers are contractually required to protect your data and use it only for specified services.

Third-Party Integrations

With your authorization, we may share data with integrated services like Google Search Console, competitor tracking tools, or other SEO platforms.
You maintain control over these integrations and can revoke access at any time.

Legal Requirements & Safety

We may disclose your information if required by law or if we believe it is necessary to comply with legal obligations, enforce our terms, protect rights and property, or ensure user and public safety.

Business Transfers

If SaaS Experts, Inc. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with continued protection under this Policy or notification of changes.

No Sale of Personal Information

We do not sell your personal information to third parties for monetary or other valuable consideration as defined under the CCPA/CPRA.
We do not share your personal information with third parties for cross-context behavioral advertising purposes.

8. Data Retention & Security

Data Retention Periods

Account Information: Retained for the duration of your account plus 2 years for business records.
SaaS Application Data: SEO performance data retained according to user settings and subscription terms, typically for historical analysis purposes.
Directory Profiles: Vendor information retained for the duration of active listings plus 2 years for marketplace integrity.
Review Data: Reviews retained for 5 years to maintain marketplace credibility and prevent manipulation.
Transaction Data: Financial records retained for 7 years to comply with tax and accounting requirements.
Support Communications: Retained for 2 years from resolution for service improvement.
Marketing Preferences: Retained until you unsubscribe or withdraw consent.

Security Measures

We implement comprehensive safeguards including encryption of data in transit and at rest, access controls, regular security assessments, staff training, and incident response procedures.
Our security measures are designed to protect against unauthorized access, alteration, disclosure, or destruction of your personal information.
However, no method of transmission over the internet or electronic storage is completely secure.

Data Breach Notification

In the event of a data breach affecting your personal information, we will notify affected users and relevant supervisory authorities as required by applicable law, including GDPR requirements.

9. Your Rights & Choices

9.1 European Privacy Rights (GDPR)

If you are located in the European Economic Area, you have the following rights regarding your personal data:

Right to Access: You can request a copy of the personal data we hold about you, including your account information, SEO performance data, and directory profile details.
Right to Rectification: You can request that we correct inaccurate or incomplete information in your account, vendor profile, or other records.
Right to Erasure: You can request that we delete your personal data (subject to certain exceptions, such as reviews that affect marketplace integrity).
Right to Restriction of Processing: You can request that we restrict the processing of your data under certain circumstances.
Right to Data Portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
Right to Object: You can object to our processing of your personal data based on legitimate interests or for direct marketing.
Right Against Automated Decision-Making: You have the right not to be subject to decisions based solely on automated processing that produce legal effects.
Right to Withdraw Consent: Where processing is based on consent, you can withdraw that consent at any time.

To exercise these rights, please contact us using the details provided in the “Contact Us” section. We will respond to your request within 30 days.

9.2 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know: You can request information about the personal information we have collected, used, disclosed, and sold.
Right to Delete: You can request the deletion of your personal information (subject to certain exceptions for marketplace integrity and legal obligations).
Right to Opt-Out of Sale/Sharing: You can opt out of the sale of your personal information and the sharing of your personal information for cross-context behavioral advertising.
Right to Correct: You can request that we correct inaccurate personal information.
Right to Limit Use of Sensitive Personal Information: You can limit the use and disclosure of sensitive personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.

To exercise these rights, you can:

Submit a request via email to [email protected]
Use the “Do Not Sell My Personal Information” link in the footer of our website

We will verify your identity before responding to your request. You may designate an authorized agent to make requests on your behalf.

9.3 Platform-Specific Rights & Choices

SaaS Application Users

Account Management: You can update, modify, or delete your account information at any time through your account settings.
Project Data Control: You can export, modify, or delete project data including keyword lists, performance metrics, and tracking configurations.
Integration Management: You can connect or disconnect third-party integrations (Google Search Console, competitor tracking tools) at any time.
External Viewer Access: You can grant or revoke read-only access to specific projects for external viewers.

Directory Vendors

Profile Management: You can update, modify, or deactivate your directory profile at any time.
Listing Visibility: You can control the visibility and details displayed in your public directory listing.
Review Response: You can respond to client reviews and request removal of reviews that violate our community guidelines.
Verification Status: You can update business verification information through email domain authentication and maintain your claimed listing status.
Performance Display: You can control whether your performance scores from SEOGPA SaaS application are displayed on your directory profile.
Discount Program: You can participate in or withdraw from the backlink discount program at any time.

All Users – General Rights

Access & Correction: You can request to view, update, or correct your personal information by contacting us at [email protected].
Data Deletion & Portability: You can request the deletion or portability of your personal data where applicable by law. We will honor requests as required but may retain certain data for legal or business obligations.
Marketing Opt-Out: If you receive marketing emails from us, you can unsubscribe anytime by clicking the link in the email or contacting us directly.
Cookie Control: Most web browsers allow you to control cookies through their settings. We provide a cookie consent banner on our website that allows you to select which categories of cookies you wish to accept. Disabling cookies may affect certain functionalities.

10. International Data Transfers

The personal information we collect may be transferred to and stored in countries outside of your jurisdiction, including the United States, where our servers are located. These countries may have different data protection laws than your country of residence.

For transfers from the European Economic Area (EEA) to countries not deemed to provide an adequate level of data protection, we implement appropriate safeguards such as:

Standard Contractual Clauses (SCCs): We use European Commission-approved Standard Contractual Clauses in our agreements with service providers and partners.
Data Processing Agreements: We enter into data processing agreements with all third-party service providers that access personal data of European Union (EU) residents.
Adequacy Decisions: Where available, we rely on European Commission adequacy decisions for certain countries.

You can request a copy of these safeguards by contacting us using the details in the “Contact Us” section.

11. Third-Party Links & Integrations

SEOGPA services may contain links to third-party sites or services, including SEO tools, analytics platforms, and business verification services. We are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party services you use.

When our Platform integrates with third-party services (such as Google Search Console, competitor tracking tools, or payment processors), those services may collect data according to their own privacy policies. We recommend reviewing those policies before connecting such services.

Specific third-party integrations may include:

Google Search Console for SEO data import
Payment processors for subscription and directory listing fees
Analytics tools for platform improvement
Business verification services for directory quality assurance

12. Children’s Privacy

Our Platform is intended for business and professional use and is not designed for children under the age of 16. We do not knowingly collect information from anyone under 16. If you believe we have inadvertently collected such data, please contact us immediately so we can remove it.

13. Cookie Policy

Our website uses cookies and similar technologies to enhance user experience. We categorize cookies as follows:

Strictly Necessary Cookies: Essential for website functionality, account access, and platform security. These cannot be disabled.
Performance/Analytics Cookies: Help us understand how visitors interact with our website and platform features.
Functional Cookies: Enable enhanced functionality, personalization, and remember your preferences.
Targeting/Advertising Cookies: Used to deliver relevant advertisements and marketing content.

You can manage your cookie preferences through our cookie banner or your browser settings.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices. When we do, we will post the updated version at https://seogpa.com/privacy and note the effective date.

If changes are significant, we will:

Notify you by email (if we have your email address)
Display a prominent notice on our website
In some cases, obtain your consent again if required by law

Your continued use of SEOGPA services after any revisions become effective indicates your acceptance of the updated Policy.

15. Data Protection Contact

For questions related to data protection and privacy compliance, including General Data Protection Regulation (GDPR) inquiries, please contact us at:

Email: [email protected]
Subject Line: “Data Protection Inquiry”

16. Contact Us

If you have questions or concerns regarding this Privacy Policy or our data practices, please reach out:

Email: [email protected]
General Inquiries: [email protected]
Postal Address: SaaS Experts, Inc., 136 Arthurs Rd, Troutman NC USA
For EU/EEA Inquiries: [email protected]
For California Privacy Requests: [email protected]

You also have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.